Linear vs Logarithmic Scales

For the purposes of this example our linear scale is from 1-100 where we add 10 for each 10 units of measure, whereas our logarithmic scale is from 1-100 where we multiply by 10 for each 10 units of measure.

Linear/Logarithmic Comparison for values 1-100

1-100 Scale =	10	20	30	40	50	60	70	80	90	100
Linear =	10	20	30	40	50	60	70	80	90	100
Logarithmic =	10	100	1000	10,000	100,000	1,000,000	10,000,000	100,000,000	1,000,000,000	10,000,000,000

On the scale above from 1-100, if you add one to the linear scale, you have improved your position by 1%, however if you add one to the logarithmic scale you improve your position by 25.89%. Domain rankings are on a logarithmic scale from 1-100 so every point you impove your ranking you have effective improved by 25.89%.