The Webmaster Certification Standard
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WebYoda Certified Webmaster (WCW)
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Exam History
The WebYoda certifications were the first nationally recognized Webmaster certifications available. In October 1997 WebYoda, in partnership with Florida State University, began developing the first national Webmaster Certification Standard. The first WebYoda certification was awarded March 09, 1998. To date WebYoda has awarded over 5000 certifications.

WCW Certification Overview
The WebYoda Certified Webmastertm (WCW)tm certification is our level 2 certification, which covers our second set of four core webmaster courses. The WCW certification is designed to improve a candidate's proficiency in a broad range of Internet-related subjects. This certification provides a solid foundation of skills needed to acquire a mid-level webmaster position or to building a web development business from the ground up. The WCW certification exam cannot be attempted without first passing the WAW certification exam. This exam is 64 questions, and students have 90 minutes to complete the exam, which is timed by our server. Candidates must score 70% or higher to pass this exam and be awarded the WCW certification.

WCW Courses:
These courses directly prepare students to pass the WCW exam.

* Web Design & Graphics (WCW) (CWP)
* Java Survival Skills (WCW) (CWP)
* E-Business (WCW) (CWP)
* E-Marketing (WCW) (CWP)

Taking the Exam:
This is a non-proctored exam which can be attempted at any time online at

Exam Cost:
The cost of this exam is $50 for students taking WOW Academy courses and $100 for those students not needing to take WOW Academy courses.

Domains and Topics
The table below lists the domains measured by this exam.

Web Design & Graphics
  • Web Site Identity
  • Web Page Identity
  • Web Site Date Stamps
  • Navigation Etiquette
  • Navigation Appearance
  • Navigation Depth
  • Navigation Models
  • Content Quality Assurance
  • Content Organization
  • Web Design Mistakes
  • Web Site Design Models
  • Design Model Spacing
  • Background Considerations
  • The Creative Edge
  • The Organizational Edge
  • About HTML Editors
  • The secret to high-end Web design
  • Accessibility Standards
  • Accessibility Examples
  • Accessibility Priority Levels
  • Accessibility Guidelines
  • Auditory and visual alternatives
  • Consistent, clear and simple documents
  • Clear navigation mechanisms
  • Don't rely on color alone
  • Define the spoken language
  • Create tables properly
  • Using markup properly
  • Using style sheets properly
  • Scrolling and animated content
  • Use new technologies carefully
  • Embed content carefully
  • Design for device-independence
  • Self Standing Accessible Web sites
  • Compatibility Concerns
  • Hand held device Options
  • Favorites History Options
  • Automated Features Options
  • About Content Optimization
  • Bandwidth Concerns
  • Recycling Graphics
  • Content Reduction
  • Content Division
  • Graphic Optimization
  • Sizing Graphics Correctly
  • Width and Height Attributes
  • Compressing Graphics
  • Web Graphic Formats
  • GIF Graphic Optimization
  • JPG Graphic Optimization
  • Creating Java roll-over buttons
  • Interface slicing to create a Web site

Java Survival Skills
  • Applet Overview
  • Unorganized Applet Code
  • Organized Applet Code
  • Using Simple Applets
  • Using Complex Applets
  • JavaScript Basics
  • JavaScript Strategy
  • Reserved Words
  • Defining Variables
  • Assignment Operators
  • Assignment Operators
  • Logical Operators
  • Comparison Operators
  • Arithmetic Operators
  • Classes Defined
  • Objects Defined
  • Properties Defined
  • Methods Defined
  • Embedding JavaScript
  • Hiding JavaScript
  • JavaScript Comments
  • Write and WriteIn
  • HTML in JavaScript
  • "with" and "for"
  • "if", "else" and nested "if"
  • JavaScript Functions
  • Alert, Confirm, Input
  • Creating a Function
  • onClick, onLoad and onUnload
  • onMouseOver and onMouseOut
  • onChange, onSubmit
  • Last Modified
  • Previous/Next Buttons
  • New Java Detector
  • New Browser Window
  • Current Time/Date
  • Visitor Timer
  • Online Quiz
  • Self-Disappearing Popup Window

  • Web Site Model Examples
  • Web Site Models Overview
  • E-Commerce Models
  • Non E-Commerce Models
  • Pre-Web Startup Tasks
  • Occupational Licenses
  • Setting Up a Business Entity
  • Tax Id And Resale Certificate
  • Choosing a Company Name
  • Choosing a Web Name
  • Business Merchant Accounts
  • Using a Merchant Account
  • Processing Orders Online
  • Processing Orders Offline
  • Secure Web Pages
  • Web Development Costs
  • Web Development Tools
  • Choosing a Web Host
  • Domain Registration
  • Pre-Construction Needs
  • Collecting Content
  • Developing a Good Web Site
  • Online Shopping Cart
  • Privacy and Security Issues
  • Maximizing Web Site Success
  • Usability Testing
  • Review Web Site Statistics
  • Deep Linking
  • Delay Customer Registration
  • User Feedback
  • Web Site Maintenance
  • Search Engines
  • Web Site Marketing
  • Web Site Proposal Process
  • Webmaster Income Streams
  • Gaining Client Confidence
  • Pre-Proposal Considerations

  • Fundamental Marketing Rules
  • Bad Products Do Not Succeed
  • First is Assumed Best
  • Second Is Not Bad Either
  • Less is More
  • Own a Keyword or Phrase
  • Marketing Demographics
  • The Power of the Brand
  • Branding Defined
  • Brand Quality Concerns
  • Publicity Vs. Advertising
  • Create New Brand Categories
  • A brand must be focused
  • Brand Extension Vs New Brands
  • Sub Brands Concerns
  • Brand Consistency
  • Choosing a Brand Name
  • International Brand Concerns
  • Banner Branding Vs. Click-Thrus
  • Banner Terminology
  • Banner Optimization
  • Pay Per Banner Impressions
  • Free Banner Exchanges
  • Grading Banner Exchanges
  • Using Banner Exchanges
  • Free Banner Drawbacks
  • Paid Vs. Free Banners
  • Search Engines Vs Directories
  • Can the Search Engine War Be Won?
  • Search Engine Basics
  • Hidden Content Alternative
  • Keyword Search Terms
  • Qualifying Keyword Search Terms
  • Doorway Pages
  • Making the Search Engines Like You
  • Search Engine Popularity
  • Link Popularity
  • Click Popularity
  • Popularity Search Engines
  • Hand Reviewed Directories
  • Pay Per Click Search Engines
  • Metacrawler Search Engines
  • Top Search Engines
  • Domain Name Monopoly
  • Keyword Domain Names
  • Misspelled Domain Names
  • Common Domain Misspellings
  • Competitor Domains
  • Your Mispelled Domains
  • Direct Mail vs Direct Email
  • Spam Email
  • Opt-out Email
  • Opt-in Email
  • Purchased vs Rented Email Lists
  • Renting a List
  • Building A Better Email
  • The Email Envelope
  • The Email Body
  • Test Your Email
  • Avoid Email Attachments
  • When to Send Email
  • The Unsubscribe Option
  • Response Tracking
  • Response Staff
  • Newsletters
  • Running Your Own Newsletter
  • Newsletter Advertising
  • E-Promotions
  • Newsgroups
  • Press Releases
  • Affiliate Advantages
  • Affiliate Disadvantages
  • Affiliates Vs Advertising
  • Affiliate Types
  • Agreement Terms
  • Affiliate Payments
  • Building Affiliate Program
  • Promote Affiliate Program
  • Affiliate Screening
  • Affiliate Approval Notice
  • Affiliate Vs. Promocode
  • Affiliate Tracking
  • Self Referrals
  • Affiliate Graphics
  • Using Other Affiliates
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